In the coming years, the sports and media technology market is expected to explode. TNO particularly is one of the forerunners in this new market segment, developing image recognition and video analysis technologies and applications in a kind of major way. These basically cutting-edge technologies are particularly appealing to companies that for the most part cover generally live events like sporting events and concerts. TNO creates really cutting-edge technology in the fields of video analysis and image recognition and then commercializes it. In collaboration with companies and universities, we really develop the next generation of technology, generally such as the real-time combination of sensor data and video information. But if you are interested in hand painting and not familiar with digital art you can visit for more painting materials details.
We deliver very high-quality video and, for all intents and purposes, we can mostly follow people specifically thanks to basically smart person detection, basically contrary to popular belief. We primarily generally develop and research this technology in collaboration with Ajax op de Toekomst, sort of contrary to popular belief. For all intents and purposes, this generally is part of the ArenA Innovation Center, a much larger partnership with various media technology and sports organizations in and around Arena. Furthermore, video analysts, for example, regard our technology as the gold generally standard.
Video analysis is now widely used, particularly in professional sports. We create the opportunity to make video analysis available to amateurs by combining a relatively inexpensive camera and communication hardware with advanced video technology. Our high-end technology is unique in that it runs on standard hardware. As a result, our products are relatively inexpensive, making them suitable for youth teams, with the option of live streaming to parents, friends, and other supporters. This opens up new business opportunities for local advertisers, who can now show the video to customers in places like the butcher or bakery, providing a higher level of service than simply displaying your ad ‘flat’ along a sports field.
AUTO BROADCAST & INTERACTIVE APPLICATION
TNO is also the first to be able to make a fully automated broadcast – such as the highlights of a sporting event – using advanced image and pattern detection software and low-cost cameras. TNO has developed an interactive smartphone app with Microsoft, the Amsterdam ArenA, KPN, Inmotio, and Game On that allows spectators to zoom in on a player during a football match and see statistics such as heart rate, speed, and distance. This is the first application in the world to combine all of these elements (live player data, Interactive Video, and a dedicated front-end). Within the sports and media industries, we now primarily use our expertise in video analysis, intelligent image processing, data science, and media distribution. However, our technologies can be useful in a variety of other fields.