TikTok may still be in its infancy, but sports sponsors all around the world are taking notice of it. TikTok received 614 million downloads in the last calendar year, and they currently have a projected 700 million active users annually.
1. Appeal to a new generation of sports fans
One of the new elements of this software is the “reply and duet” function, which allows players to interact or socialize.
The major demographic of TikTok is between the ages of 14 and 24, which is fantastic for sports brands looking to grow their fan base among a younger generation by gaining tiktok likes.
2. Much easier to spread virally
The ‘Discover’ button, which is similar to Instagram’s’research’ page, is one factor in the video producing program’s popularity. The location where videos and trends are available is this website. A screen banner may be promoted by brands using an ad unit that appears towards the top of the page.
3. Producing content for sports businesses is simple.
The core of TikTok is fast-paced, attention-grabbing content that caters to the sports sector. The free music service Musical.ly, which TikTok’s parent company, Bytedance, acquired and integrated into the platform starting in 2018, contributes to the ease of movie making in-app.
4. TikTok encourages youth to take up physical activity
With the increase of dance competitions popular on TikTok, it’s easy to understand how the application differs from other apps in terms of how it encourages its users to move forward.
Sports organizations may use their audience to create hashtag competitions and TikTok trends with players and their own followers, which is likely to keep the audience occupied.
5. Manage your new narrative
We’ve started to notice the presence of sport on the program at the conclusion of 2019 since TikTok is ready to start working with sports businesses.
Creators can be working on a narrative for your company. Despite the fact that TikTok is a relatively new stage, its customer base represents a desired one for many sports businesses and a difficult to acquire fan audience!